I talk to a lot of technical founders- Reader

And almost every one of them, at some point in the conversation, hits the same wall.

They know they need marketing leadership. But they have no real framework for figuring out what kind fits where they are right now, or when the timing actually makes sense.

So they default to whatever feels least risky. An agency. A part-time hire. Staying founder-led a little longer. And then a few months later they realize the cost of that call, either in runway burned or growth left on the table.

I have been thinking about this a lot lately, partly because it comes up so much in the Convergence interviews I do, and partly because it is the core of what I do as a fractional CMO for tech startups.

So I put the whole framework into a post.

It covers the three stages where fractional CMO support tends to drive the most impact, the four signals that tell you it is time to bring in strategic marketing leadership, a real cost comparison between fractional, full-time, and agency models, and the four engagement models with a clear breakdown of which one fits which situation.

It is not long. But if you are somewhere between product-market fit and Series A, or scaling post-Series A… and still figuring out what kind of marketing leadership you actually need, I think it will be useful.

​READ IT HERE >>​

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At the end there is also a link to book a free discovery call if you want me to run a full assessment for your specific situation. I will tell you exactly what makes sense for where you are right now, not what I want to sell you.

​Book your free discovery call here.​

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All the best,

Lillian Pierson

Fractional CMO & GTM Engineer

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