Hey Reader,

I just published a full case study breakdown on YouTube, and I want to get it in front of you before it gets buried.

The short version is that SingleStore had one of the best technical webinar programs I’d ever seen. Genuinely strong content, real expertise, and a serious product.

But pipeline from their webinar series simply wasn’t moving.

The industry benchmark for paid lead acquisition in their category was $595 per lead… and for a typical product-led growth motion, that number’s a death sentence. ☠️

We built a distribution system around their existing and emerging content library. Paid zero dollars in ad spend, and (over 10 months) we drove approximately 10,000 marketing qualified leads at the staggering low cost of ~$5 per lead.

In this week’s video, I walk through all five components of the system:

• The repeatable webinar operating playbook
• How we segmented three distinct audience tracks from the same content
• The messaging shift that moved buyers from skeptical to interested
• The omnichannel sequencing logic across five organic channels
• The optimization loop that most content programs never build

​Watch The Video Here >>​

This is a full mechanism walkthrough… the kind of breakdown I’d want to watch if I were trying to figure out why my content wasn’t producing pipeline.

If that’s where you are right now, this one is worth 15 minutes of your time.

Talk soon,

Lillian Pierson

Fractional CMO & GTM Engineer

P.S. If you’re a technical founder running a PLG or B2B SaaS motion and your content-to-pipeline ratio feels broken, this is exactly the kind of system I build. Book a complimentary conversation here and I’ll be happy to think through things with you together. ​
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