Reader, Most technical founders know they need marketing leadership at some point.

What they don't have is a framework for deciding what kind, or when.

So they guess. They hire an agency because it feels lower risk. Or they bring in a full-time CMO too early because it signals they are serious. Or they stay founder-led for too long because nothing else has felt right.

Each of those decisions has a real cost. And most founders only find out what it was after the fact.

I built the exact framework I use to work through this with the technical founders that I take on as clients, and I recorded a full breakdown of it on video.

In 17 minutes you will see:

• The three growth stages where fractional CMO support drives the most impact

• The four trigger points that tell you it is time to act

• What it actually costs to get this wrong versus right

• The four engagement models, including how to choose the one that fits where you are right now

​WATCH IT HERE >>​

And if after watching you want to skip straight to knowing what makes sense for your specific stage, book a free discovery call below. I will run a full growth stage assessment and tell you exactly what type of engagement makes sense and what ROI to expect. No pitch.

​Book your free discovery call here.​

All the best,

Lillian Pierson

Fractional CMO & GTM Engineer

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