You know Reader...

The median B2B SaaS company right now is spending $2 to acquire $1 of new revenue.

That means more than two years just to break even on the cost of closing a customer… and that’s before accounting for churn risk, delivery costs, and everything else that goes into running a business.

When founders see that number, most reach for one of three responses:

1. Hire a better marketer,
2. Increase the budget, or
3. Cut marketing (and go back to founder-led sales).

Most of the time, none of those options fixes the problem.

In such cases, the root cause is architecture. Specifically, a set of broken assumptions about how a marketing funnel is supposed to work that hasn't kept up with a market that's fundamentally (and radically) changed underneath them.

I've supported more than a hundred B2B tech companies with their growth and marketing. I keep finding the same seven failure patterns showing up across different brands, stages, and budgets.

In my latest video, I walk through all seven, the data behind each one, and the four specific architecture fixes that actually move the needle (including how a Series F company in a category where paid leads average $595 each generated roughly 10,000 qualified leads at about $5 per lead with zero ad spend).

If your pipeline feels unpredictable despite your team staying busy, this one is for you.​

All the best,

Lillian Pierson

Fractional CMO & GTM Engineer

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